T is the abbreviation of Time, referring to time and era. ROCK stands for Rock, Rock, and Eagle, and T-ROC stands for Time to Rock.

Chinese name: Tange

'Exploration' means' exploring the unknown, tracing the origin ', symbolizing the spirit of young people's confidence, fearlessness, and pursuit of dreams; Song "means" a song of vitality, singing while walking ", symbolizing the natural and joyful attitude of young people towards life.

Folding product positioning

Market positioning: Compact SUV

Product positioning: German high-quality SUV combining fashion design and technology

Communication positioning: The first pure German SUV for young people

Folding target audience

The target audience of T-ROC is mainly the post-85s and post-90s generation

The "philosophy of confidence" advocated by T-ROC: exploration, fearlessness, individuality, vitality, in line with the lifestyle and value proposition of young people