Brand Birth and Development

In 2018, Chery Automobile launched a new product, JETOUR, by virtue of 20 years of car building technology accumulation, as well as deep insight into the normalization of leisure tourism, Internet ecology and the new generation of consumers.

In July 2021, JETOUR successfully upgraded to an independent brand, opening a new chapter of independent development. In just a few years, it achieved rapid sales growth, selling 640000 units in 5 years, creating a new speed for the development of emerging SUV brands and successfully entering the ranks of traditional car brands as "new forces".

Brand concept and positioning

The name of the brand has profound implications, meaning smooth and successful career, wonderful and fulfilling life, and users can enjoy the process and harvest happiness on different paths of struggle. Perfectly embodies the brand's original intention of creating convenient travel vehicles for users.

The brand has always focused on the segmented market of "travel" and is committed to providing more reasonable travel solutions for young families and travel enthusiasts. Around this positioning, JETOUR builds its own characteristics from multiple dimensions.

In product development, it adhere to the concepts of scenario based, ecological, and platform based, continuously improving the product matrix. It has multiple products under its umbrella, and each product is synchronously planned with new energy power, covering pure electric, plug-in hybrid, and hydrogen fuel, to meet the needs of different consumers. Take the X70 PLUS, Shanhai T2, and Dasheng under its brand for example, each one has its own unique features.

As a mid size SUV, the X70 PLUS has boldly innovated its appearance in the 2025 model, with a futuristic through LED light strip that increases the vehicle's recognition when lit up; The banner style air intake grille exudes a strong aura, paired with a suspended roof and an upward sloping waistline, giving it a sporty feel. The layout of 5 doors, 5 seats, and 5 doors, 7 seats is easy for both family travel and luggage loading. The mid to high end models are also equipped with advanced safety features such as L2 level driving assistance, active safety warning system, active braking, lane keeping assistance system, etc., providing a full sense of security. In terms of power, there are multiple engine options available, making it easy to handle both urban commuting and long-distance travel.

The Shanhai T2 is positioned as an intelligent hybrid off-road SUV, which is a blessing for travel off-road enthusiasts. Its appearance adopts the aesthetic concept of "vertical and horizontal road", with JETOUR light and shadow grille matched with vertical and horizontal matrix headlights, tough body and straight waterfall through taillights, domineering yet fashionable. The interior configuration is even more luxurious, with a tough matrix layout and high-end full decorative panels. The first-class passenger seat and panoramic sunroof provide the ultimate comfort experience. In terms of off-road performance, the four-wheel drive version can easily conquer snow, mud, and sand. It also has fully automatic intelligent four-wheel drive, making the driving experience more convenient and intelligent. As a hybrid vehicle, it has a large capacity battery, which allows various appliances to be used freely during camping, achieving "air conditioning freedom" and "electricity freedom".

Dasheng is a favorite among young people in compact SUVs, known for its stylish appearance, powerful performance, and rich configurations. Excellent space performance, the rear seats support 5:5 flat folding, the trunk capacity has been expanded, and there are also 35 storage spaces throughout the car, making it practical to fully load. There are multiple options for the fuel version in terms of power, with strong performance. The hybrid version is both economical and environmentally friendly. In terms of intelligent configuration, the entire series comes standard with 6 airbags, 78% high-strength steel cage body, and L2.5 level assisted driving system. The high-end models are also equipped with comfortable features such as Sony 14 speaker sound system and seat ventilation/heating, combining technology and comfort.

Technical strength and innovation

Behind JETOUR cars is the strong technical support of Chery Holding Group. In terms of production and manufacturing, It has advanced production processes and strict quality standards. Automated robots undertake over 83% of welding work, with an automation coverage rate of over 90% for parts handling and transportation between workstations. All vehicle bodies are automatically sealed and glued, and welding can be completed in an average of 120 seconds, creating a highly automated industrial robot intelligent manufacturing production line. At the same time, by collecting real-time data from a large number of sensors throughout the entire factory, the vertical integration of ERP data from the workshop equipment level to the sensor level, as well as the horizontal integration from product development to after-sales service, has been achieved, establishing a comprehensive industrial chain collaboration platform.

In terms of technological research and development, actively embrace cutting-edge technology. Cooperate with TUV Rhein in Germany to carry out the "Intelligent Health Ecological Vehicle" project, focusing on comprehensive cooperation in the fields of green health vehicles, intelligent connected vehicles, new energy vehicles, etc., jointly formulate technical standards, and establish an internationally leading certification system for intelligent health ecological vehicles. It will deepen the cooperation with Huawei and conduct research in the fields of electronic and electrical architecture, in vehicle computing, and autonomous driving. In the future,they will also collaborate to establish a joint innovation laboratory to further expand cooperation areas.

Market performance and expectations

In China, JETOUR has gained the favor of many consumers with its precise positioning, rich products, and high-quality services. In 2023, sales exceeded 300000 units, ranking among the top in terms of growth rate among new brands. Its models such as Jetour Traveler, X70 series, X90 series, Dasheng, etc. have outstanding performances in their respective segmented markets. Jetour Traveler, with its rugged off-road style and powerful performance, has become a popular choice for off-road enthusiasts and consumers who pursue individuality; The X70 series focuses on large space and intelligent configuration, meeting the needs of home users for space and practicality; The X90 series focuses on luxury and comfort, bringing consumers a higher quality driving experience; As a youthful compact SUV equipped with hybrid technology, Dasheng has attracted the attention of the younger generation of consumers.

JETOUR has also achieved remarkable results in overseas markets. Choose emerging markets such as Africa, South America, the Middle East, and Southeast Asia as breakthrough points, and use a market strategy of quick action and quick victory to quickly open up the situation. The X70 series made its debut in 2019 and landed in 11 countries within a year. Five years later, it has been sold in 45 countries and regions. In Angola, JETOUR's sales reached 36000 units, making it the most popular car brand in the region. From January to September 2024, JETOUR's automobile export sales reached 115000 units, a year-on-year increase of 101%. At present, JETOUR's global cumulative sales have exceeded 1.77 million units, selling well in 67 countries and regions, and establishing over 2000 sales and service networks. It has achieved the first place in the entire market in Myanmar and Angola, and the first place in Chinese brands and SUV brands in multiple countries and regions such as the United Arab Emirates, Peru, and Kazakhstan.

Looking ahead to the future, JETOUR Automotive will continue to adhere to the "travel" concept strategy and continuously enhance its product strength and brand influence. In terms of products, it will continue to launch more new car models that meet consumer needs, especially by increasing research and development investment in the field of new energy; In terms of technological innovation, it keep up with the pace of the times, actively explore cutting-edge technologies such as autonomous driving and intelligent interconnection, and provide users with a smarter and more convenient travel experience; In terms of market expansion, it will accelerate overseas market layout and expand JETOUR to more countries, becoming a trusted automotive brand for global consumers.

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